Bridport SEO Dorset - Search Engine Optimisation Services For Local Business

Welcome to West Dorset SEO Consultants based near beautiful Bridport in West Dorset. Organic SEO (Organic Search Engine Optimisation) is the ability to drive a webpage, to a position in the search engine rankings that potential customers can find your business. FREE Traffic from organic search engine rankings.

Search engines are always changing, and the last few years (even the last few weeks and months), have seen a significant change in the landscape. Google have the market share, but Yahoo and Bing are working together to try to challenge the dominance of Google Search. There are numerous other search engines, all of which can provide you with some traffic, but the BIG 3 are here to stay....for the time being anyway.

If you use Google to search for products, be it for your business, your hobbies, household goods etc, you will have noticed that the search results are changing. More shopping results, customized results based on your previous search history, automatic filling of search words whilst you type. Google is dominating the way you search, trying to give you a better, more relevant user experience.

As a website owner, be it for commercial, or non-commercial purposes, the days where you could write a 300 word article, insert your chosen keyword a few times, have the keyword in the title, and sit back whilst the visitors flood in, is over. Optimizing your website and pages to rank high in Google (and the other search engines too) is now far more complex.

Recent updates to the search engine algorithms, and manual updates like the Google Panda update, have wiped business's online presence off the face of the map, probably never to return without a fresh outlook and some serious work. Popularity is also destined to play a large part in rankings, so if people are 'liking' your site on Facebook, tweeting about it on Twitter, and bookmarking it on Delicious.com and Digg.com you may eventually find your site leaping up the rankings. Google have also introduced their +1 button, so you can share the sites you like with your friends. Google Local now allows you to have your business location show in a Google Map listing in the search results. This is all set to change how you run your business online, and many businesses must embrace social media marketing as one of their strategies.

To allow your business to develop a sustainable online presence (and get you more targeted visitors), West Dorset SEO Consultants can offer you a wide range of search engine optimisation solutions, including:

SEO Dorset - Search Engine Optimisation

Even in these days of flux, an effective SEO campaign is still essential to increase your online presence. We focus on a number of areas, but the ultimate choice is yours. Initially we will look at your current website, ensuring that site structure, navigation, landing pages, keyword density and use of target phrases in titles, meta descriptions and meta keywords is appropriate. Shallow content can still rank, with and sometimes without link building, but as search engines tune their results, good quality, relevant, user enhancing content is going to be king.

Do you know what phrases you are targeting? Do you know how many, if any, people search for those terms each month. Have you even considered keyword research. Don't worry, you are not alone, most small business owners have enough to think about, but neglecting these fundamental considerations turns your website into a limp biscuit that serves little purpose other than to fill some space on your letterhead.

We can also offer you advice and services regarding Pay-Per-Click (PPC) advertising using Google Adwords and similar ad programs, social media marketing using Facebook and Twitter. If you do not have a website at present, we can offer website building services through our own designers and other business partners.

SEO Dorset - Link Building

West Dorset SEO have had great success helping webmasters rank their sites for high value keywords in a range of niches, including health, home improvement, self help and fashion. Linkbuilding is just one part of the SEO strategy that you will need to use to maintain or improve your position. At West Dorset SEO we use ethical, 'whitehat' sustainable methods to increase the links (votes) for your site. These may include

• Article submissions to online directories and Web 2.0 properties like Squidoo and Hubpages  
• Blog Commenting on relevant niche related blogs       
• Guest posting on other websites or blogs within the industry         
• Forum commenting on relevant niche forums with useful advice and tips     
• Press Releases when a new product or service is launched         
• Submissions to industry directories         

These are but a few of the linkbuilding methods, but building GREAT web content that people naturally want to link to should be at the core of your business. If you are in the holiday let industry, add a blog to your site, blog about the local area, the weather, local attractions, upcoming events etc. Keep your site fresh and people will visit.

SEO Dorset - Copywriting

Writing high quality web content that gets your message across to your target audience is essential if you want to convert them into customers, and to share your site with others. Value adding to your copy is essential and can take many forms.

• High quality descriptions of products or services        
• Welcoming pages that make people want to explore your site     
• 'Conversation' areas where people can give feedback. Comment areas and forums can all help     
• FAQ and tips sections to assist the user. This may include 'how to' videos or articles         
• Newsletters and free resources, perhaps with an email opt-in for visitors.           

Good copywriting skills will help keep your visitor interested, and more likely to make contact with you. Well optimized copy that the search engines love, but that is designed with the reader in mind can be a major part in your success or failure online. In fact, it is one of the most neglected areas of website design. We can help by providing professional copywriting services for your business. Alternatively, we can work together, with you writing articles on your area of expertise, and our copywriters tweaking the copy for maximal SEO benefits.

West Dorset SEO Consultants can offer a bespoke website building service if you wish to rebuild your site, or start a new one. We focus on clean design, optimized content that will please the search engines and your readers. Copywriting is an essential part of building a good site that will capture your visitors imagination, and convert them into YOUR customers.

We work with a number of partners to offer the best web design and website hosting services. Please contact us for more information.

If you can't see the service you want, or are considering something new, give us a ring for an informal chat. We can probably help, and our advice is free. We love SEO, so could talk about it all day (if you really want to).